The Basics of search engine optimization, (SEO)
Before you begin to SEO you must first make your website user friendly. By that I mean make sure each page is in compliance with search engine standards and is ready to be indexed correctly. Define your list of target keyword, when you are optimizing your website you are optimizing for target keywords. That is, you need to create a list specific keywords and phrases which are relevant to people looking for your product or service. Simply put: will people find what they are searching for at your website? If not it’s a waste of time.
If that’s the case, exactly what are the keywords they’ll be searching for? Once you have determined that, make a specific list of relevant words and phrases, these will be your target keywords.
Next, how competitive are your target keywords? That is, how many other websites are targeting these same keywords? You need to be realistic when it comes to targeting highly competitive keywords. It may even be in your best interest to target less popular keywords.
Finding Keywords...Perhaps the easiest way to find keywords is to use the Overture keyword search tool at Zeus Registry.com which will provide you with a list of popular keywords associated with a particular topic. Try it!

When building a house you need to first build a strong foundation well the same principal applies when building web sites a strong foundation is crucial. For web sites the strongest foundation you can build on is xhtml and css (Cascading Stylesheets ). With xhtml/css you are able to separate content from layout, this has many advantages such as: both search engine and user friendly; easy to edit which makes it easier to maintain.

All too often web site architecture is ignored by "SEO experts." That is never the case at Zeus Design, we always consider fit, form, functionality and search relevance.SEO, search engine optimization, (“Organic” or “Natural”) is accomplished by optimizing web pages by acquiring links that direct traffic to your web site thereby increasing your web pages “link popularity”. These “in-bound” links are critical for achieving high rankings at the Search Engines for your chosen search terms. There are two main reasons natural search engine optimization typically gives you a much higher return on investment than pay per click:

1. A higher number of searchers click the natural search engine results rather than the pay per click ads, as a result you’ll get much more traffic for less money.

2. Boosting your “Link Popularity” by acquiring or paying for links that point to your web site is one of the biggest factors to improving your rankings with natural search engine optimization. These links provide lasting results by giving you top rankings and traffic from the search engines. Also, the links will provide a significant boost in long-term traffic.

SEO Website Architecture Design
You wouldn't build a home without first having a plan and unless you are an architect you would need to consult with one to draw up the specifications. At the base of your building you need a strong foundation it is is critical to the stability and longevity of structure well the same principals applies when building web sites. For web sites the strongest foundation you can build on is xhtml and css (Cascading Stylesheets ). With xhtml/css you are able to separate content from layout, this has many advantages such as: both search engine and user friendly; easy to edit which makes it easier to maintain. All too often web site architecture is ignored by "SEO experts." That is never the case at Zeus Design, we always consider fit, form, functionality and search relevance..

Title and Meta tags. All search engines use title tags to gather information about your Web site. What you put in this tag is a key factor in which search queries you will rank highly with in the major search engines. Title tags are definitely one of the "big three" as far as the algorithmic weight given to them; they are equally as important as your visible text copy and the links pointing to your pages.
While other meta tags may play a role in search engine optimization, Title and description are the two that demand the most attention. Use individualized title tags and descriptions for each page of your site that you want to optimize.

Content is King

Content is king! After architecture and design content is the most important aspect of the optimization process since this is the reason a user will visit your site. Not only does your content need to be relevant, your pages must be easily accessible to your visitor. If you begin with the premise that the search engine is a visitor and you use CSS for layout this is what CSS can do for your content; They have higher search engine ranking because they contain a far greater content to code ratio than table-driven ones making it easier for search engine spiders to access page content. They download faster than table-driven pages; they also have better accessibility and cross browse.Keep the attention of your visitors with valuable content.
They identity the files and the type of information that will prove useful to your site visitors but don't make the mistake of providing links that take them out of your web site to get it. This is like accepting someone into your office and walking them out the back door to somewhere else.
Your content should be relevant to your business and provide a reason for visitors to return to your pages.

Update Content Regularly. Don't make the mistake of not updating your web site on a regular basis. Not only will you sacrifice repeat visitors, search engines will often lower the priority of static sites from their search. Would you want to read the same newspaper over and over, day after day?

Some website designers make the mistake of stuffing a bunch of keywords into there pages in an attempt to gain more traffic. Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.