Retrotech, Inc.
I just wanted to express our sincere graditude to you and your company for all
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Westin Insurance, Inc. Your work is amazing!
We have worked with other SEO firms that promised, but never
delivered... more
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Website or Media
Some search engines do not record extremely common words
in order to save valuable storage space or to help speed up site searches. These are known in the industry as "stop words" and can sometimes include common terms such as 'web', 'internet', etc.
"Stop Words" are conjunctions, prepositions and articles and other words such as AND, TO and A that appear often in documents yet alone may contain little meaning. When typed into most search engines, they are disregarded.
Use
of Stop Words
You should try to avoid stop words in your TITLE tag. Use your keywords and be as descriptive as possible.
Do
search engines block many words?
While it is true that search engines do block some words, it is fewer
words than many believe. The
easiest way to find out if a word you want to use will be ignored
or not is to simply search for that single
word in the engine you are targeting.
Saving
Space
Consider the following
examples:
The road to the work is long and hard when walking in the rain.
Notice “the”
appears three times. In the interest of saving space, a search engine might replace
it with what's called a marker. And store the sentence like this: * road to *
work is long and hard when walking in * rain.
Spiders
and stop words.
When
a spider or crawler encounters stop words,
they will immediately leave your website. Information
they gathered from the website won't be saved in their
database. Meaning your website will not be
indexed. If
your website is already indexed in a searched engine,
the crawler will return to check for updates, however
if it encounters stop words when it returns, your potential
rankings in the search engine could be adversely
effected.
So what are what are spiders ? When you enter an inquiry at
a search engine site, it is checked against the search
engine's index of all the web pages it has analyzed. Leading
url's are then returned as hits, with
the best results at the top.
Spiders are also called "crawlers", "knowledge-bots","knowbots" or"bots".
Spiders are used by search engines to crawl the Web via the
Internet,in a methodical, automated manner. They visit websites
scan databases, and maintain the search engine database
keeping
web pages up to date. Spiders
acquire
new
pages, update
known pages, and delete obsolete ones. The data acquired is
then incorporated into the "home" database. Crawlers
can also be used for automating maintenance tasks on a web
site, such as checking links or validating HTML code. Also,
crawlers can be used to gather specific types of information
from Web pages, such as harvesting e-mail addresses (usually
for spam).
Web spiders/crawlers are one type of "bot", or software
agent. Generally it begins with a list of URL's to visit. When
it visits
these
URL's, it identifies all the hyperlinks in the page and adds
them to the list of URL's to visit, browsing the
Web according to a set of standards.
Spiders crawling the Web Spiders
or crawlers scour the web looking for specific types of information.
Spiders
need to be fed a set of "seed" pages to be able to
do their work. Seeds are the addresses of web pages that the
spider visits first. Spiders analyze each page they land on,
searching for
links
to other pages. Should a spider find a new link, it goes to
that page, looking for more links. Given the
right set of seed pages eventually a spider can in theory
visit every public page on the Internet.
Search engines like Google would have no
way of finding information for you were it not for spiders.
Google's spiders constantly roam the web, searching for
pages
to
put in Google's
database. When the user enters a search, Google reviews
its database for pages containing the words you typed. Pages
that appear in the search results had to first be found by
a Google spider.
Just as you might expect, spammers also use spiders! Spammer
spiders, also called spambots, look for e-mail addresses targeting
them
for
spam.
The best way to avoid spammers, is to keep your e-mail address
off the web then spam spiders can't find it.
If you absolutely need to post your address there are ways
to hide it from spambots without preventing people from corresponding
with
you. To prevent the spambots from
finding your address, there are methods like email obfuscation
and scrambling work. These methods change email addresses
into forms that spambots
can't
recognize. There are a number of ways to hide your email addresses
using javascript. How do you decide which to use? Use all of
them or you could also write your own! Why? Eventually spammers
will identify the most popular method used to hide addresses;
designers of email harvesters will incorporate detection of
the method identified to circumvent the script.
As with all things there is a disadvantage to this method:
visitor's will not
be able
to see the address if their browser does not support Javascript.
Supplementary Spiders and Deep Crawlers All
spiders have the ability to locate pages to add to their web
page indexes, even when those pages have not been submitted
to them. But some crawlers are better than others. Some search
engines are more likely to do a "deep crawl" and
gather many pages from your web site, even if these pages were
never submitted. Generally the larger a search engine's index
is, the more likely it will list many pages per site.
Search engines do not, nor should they,
rely entirely on the
"deep crawl" because it only occurs approximately
on a monthly basis. If they did
so,
their indexes
would become
outdated quickly in the rapidly growing Web. To stay
current, Google launches various supplemental fresh crawls.
These crawlers
skim the Web more shallowly and frequently than the
deep crawl. The purpose of these supplementary spiders is
not to update the entire index, rather just to freshen it
by updating the
content
of some
sites.
Google does not divulge its fresh-crawling schedules
or targets, but through close observation Webmasters at least
have an indication of the crawl's schedule.
Deep crawl and fresh crawl are widely used terms in the
online marketing field. These terms are used to distinguish
between the thorough spidering of the Web
and various intermediate crawls such as those run by Google.
For the most part,
targets are determined by automatic processes built into
the spider's programming, but we cannot ignore the human element
in the process which also directs the
spider to specific destinations.