Retrotech, Inc.
I just wanted to express our sincere graditude to you and your company for all
of your efforts in completeing our web site. You and your team including Carol,
Rick, Dave, Brett, Jordan and Steve went way above and beyond the call of duty...
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Westin Insurance, Inc. Your work is amazing!
We have worked with other SEO firms that promised, but never
delivered... more
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Website or Media
The best way to define keyword marketing
is simply words or short phrases that a user enters into a particular search engine or directory in order to find information relating directly to the subject of that person's particular interest. A key phrase is a combination of both keywords and adjectives.
Why
Key Phrases are Important
The
accurate identification, proper selection and final placement of the
right keywords and key phrases on your site are a critical factor in
determining your sites rankings in the search engines...
Keywords
and key phrases are the words on your website that
need
to match these search terms in order for your site to drive targeted
traffic to your business. Targeted traffic equals qualified prospects
which in turn converts into sales. Read
More on keyword phrases...
Choosing
the right keyword phrases
It is critically important to choose the keywords that will be the focus
on each page. These keywords
are the foundation on which your pages are built.The meta keyword
tag is really not as valuable as it used to be. Why?
Because many "Black Hatters" "spammers" were
keyword stuffing inside the meta tags. Search engines then adjusted
their
algorithms
to
lower
the
value of the meta keywords tag. There you go! That being said,
Search & Inktomi
officially support the keyword tag, and Teoma only unofficially
supports
the keyword tag. All other major search engines do not claim to
support the meta keyword tag, and some search engine experts claim
they don't use a keyword tag anymore as part of their SEO.
Your selection of keywords that you choose as the focus of each
page are vitally important, however the keywords tag carries little
weight given the present search algorithms.
While your page content should read well for the user the keyword
focused on should be used throughout the assorted elements of each
page. More
on KeyPhrases...
Importance
of keywords
and key phrases From a marketing prospective,
the most important aspect of a Search Engine Optimization plan
is keyword/keyphrase research. To include an extensive keyword/keyphrase
research in your marketing plan is like fishing without bait! You
can not
draw
traffic if your prospective customers
don't
know
you
are
there
because your
rankings
are so low your competitors are catching them first.
Keyword phrases are a group of two or more words
that include keywords that are specific to your site. It is
wise to optimize your pages for keyword phrases rather than
a keyword
because practically no one uses a single word to search anymore
also when you use keyword phrases the keyword is included in
the keyword phrase. Keyword search terms are a great, some
may say only way to draw high valued traffic to your site!
The right keywords can
mean valuable traffic to your web business.
Our SEO experts have learned that the words you write in the
body of your pages have a direct bearing on your sites search
engine success. The message on your site should included the
necessary keywords that would help get good rankings, promoted
the product or service and make an emotional connection with
the target audience. Bottom line, drawing high value traffic
increases customer conversion.
Choosing
Your Keywords
Did you know you can be getting high search
engine rankings and not be achieving your conversion goals? If
that's the case you probably selected the wrong keywords and
the traffic
you are getting is irrelevant. The first step in an SEO campaign
is to identify your target audience and research what keyword
phrases people are using to locate businesses in your niche.
Whether brick and mortar or E-Commerce for a marketing strategy
to
succeed, it is crucial that you know your audience and how
to reach them.
Our Keyword Research process involves the following
four important steps:
1. Locating Keywords;
the objective of this phase is to identify the keywords-keyphrases
that are used by
your intended audience. 2. Analyzing Keywords; during this research
process we add information regarding existing competition,
page
rank
based limitations
and ranking potential. 3. Selecting Keywords; once the previous
phases are completed, you have a list of approximately 50-100
high yield keyword phrases that most accurately describe
your website. We then make the final Selection of 15-25 highly
relevant keywords.
In making the final selection we:
Eliminate the keywords that are difficult to rank considering
both the competition and page rank
Eliminate keywords where search traffic is very low
Select the most popular keywords
that have right focus for your website.
4. Deploying Keywords; the purpose of this
phase is to
make optimum use of your selected keywords on your website.
Now that we have the final selection of your keywords they
need to be dispersed throughout different areas of your website. You
should not use all the keywords on all your pages rather they
should placed in various areas of the website that more accurately
match with the keyword group composition.
Now
that I have my keyword phrases where do I put them?
We already established that the keywords are not important
in the keywords tag, however they are important in the
following:
Page
title
Inbound link text
headings
subheadings; in order to break up page copy throughout
the text
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