Importance of Analytics
Conversion goals and analytics go together like bread and butter. Why? Because analytics show you how visitors interact with your website and how to attract relative visitors, that is those that are highly likely to complete your conversion goals. It shows you where they are, who they are and what they are looking for. Without such information your customer conversion rates are severely and negatively impacted.

Some of the other benefits of analytics include:

• Affords you the ability to recognize and rectify any navigational obstructions preventing visitors from completing your conversion goals.
• Show you how profitable your keywords are across search engines.
• Define the most profitable market for your product/service

Conclusion:

The role of analytics is crucial to the effectiveness and success of your business website. We know this; as such will build your web site accordingly. When your website is completed and launched Zeus Design will ensure that you can effectively use web analytics to measure your site, making certain it is meeting your objectives and delivering the results you intended.

Content also needs to be above all informative, on point, as well as interesting. No “fluff”, give them what they’re looking for! Our strategic design process includes but is not limited to:

An extensive review of your content, recommendations of any necessary adjustments needed to meet your business requirements and goals.

A comprehensive audit and analysis of the content before establishing the architectural and functional requirements of your web site. Remember; we need to know how much “house” we need, what goes in it and whom it will be serving before we build.

For information architecture to be successful you need to know more than what just the user wants. You also must recognize how users access information, at the same time know there are other variables and critical factors that need consideration when organizing the information and composing the architecture. Such as usability.

Usability consists of such things as, search results, navigation, labeling, site architecture, font size, colors, visual juxtaposition, form design…just to name a few. While all these things impact the usability of the site the actual information architecture issues are site architecture, navigation, labeling and search results.

Bottom line, information architecture and usability are a delicate dance between user needs and business requirements. However, increased visibility and usability of the web has cultivated and nurtured the belief we must focus on the visitor, obfuscating the business needs that need to be addressed.

When you correlate business objectives with the users needs the end product is a structure that is both usable and useful and meets the objectives and goals of the client. That’s what we do here at Zeus Design. Every page of a Zeus website is fine-tuned to clearly and concisely communicate your business story. Every design decision we make is guided by your business objectives and goals.