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 Architecture DesignWhen building a house you need to first build a strong foundation well the same principal applies when building web sites a strong foundation is crucial. For web sites the strongest foundation you can build on is xhtml and css (Cascading Stylesheets ). With xhtml/css you are able to separate content from layout, this has many advantages such as: both search engine and user friendly; easy to edit which makes it easier to maintain. All too often web site architecture is ignored by "SEO experts." That is never the case at Zeus Design, we always consider fit, form, functionality and search relevance. |
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| Title and Meta tags All search engines use title tags to gather information about your Web site. What you put in this tag is a key factor in which search queries you will rank highly with in the major search engines. Title tags are definitely one of the "big three" as far as the algorithmic weight given to them; they are equally as important as your visible text copy and the links pointing to your pages. While other meta tags may play a role in search engine optimization, Title and description are the two that demand the most attention. Use individualized title tags and descriptions for each page of your site that you want to optimize. |
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Content is king! After
architecture and design content is the most important aspect
of the optimization process since this is the reason a user will
visit your site. Not only does your content need to be relevant,
your pages must be easily accessible to your visitor. If you
begin with the premise that the search engine is a visitor and
you use CSS for layout this is what CSS can do for your content:
They have higher search engine ranking because they contain a
far greater content to code ratio than table-driven ones making
it easier for search engine spiders to access page content.
They download faster than table-driven pages; they also have better accessibility
and cross browser compatibility making your pages usable on a
broad variety of web devices. |
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| Linking Search engines, (SE’s) have advanced greatly over the course of time and will continue to advance in the future. Google is leading the pack in search engine advancement. So why do you need to build links? Well if you have a site in a competitive search field you need to build links to achieve high SE rankings. Following are some suggestions for building effective SEO links at the same time minimizing the risk of offending the search engines.
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