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There has been considerable criticism of Brochure-ware sites for rudimentary navigation, graphic elements that work best in print and web pages formatted in the style of printed pages. Another critique of brochure-ware sites is when converting the page layout from paper to Web basic elements are misplaced in the screen layout. Businesses should start with a basic web site and then add features as they are needed. You can also add features like content management, ability to download PDF's, email list sign up, and message boards as the web site evolves. |
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 Navigation. A common problem with to a small site web design (as well as large site web design) is the misuse of navigational elements. Another common navigational problem with brochure ware sites is the loss of consistency. Buttons move around, have different names, and appear in different places. As such it is important to provide navigation devices for the user to get around in the site to avoid having visitors relying on their "Back" button to navigate the site. Because most small business and consumers still rely on slow dial-up Internet connections, so you might want to reconsider using Flash animation, large graphics and images. Simply put, there is no disgrace in a brochure-ware site, as long as it utilizes the Web's attributes. Keep this in mind: your brochure-ware site can serve your customers better than most sites that cost much more with just a little work.
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Brochure Design & Strategies. In the current marketplace, marketing material has to be visually appealing and well structured to be successful. The user needs to be impressed with the visuals as well as the layouts, drawing them with the material to read on and then process what you have written. Our design team of experienced, dedicated graphic designers understand this concept fully. Knowing and understanding your target audience is the approach best suited to successfully promote your company, products or services. Brainstorming, creative development and key marketing concepts are essential to the initial design process, and appealing to a wide range of people.
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Just because it's a brochure-ware site don't think
content is unimportant. When you're visiting a brochure-ware
site, it may not always
be
exceedingly attractive, however their is
one
arena
in which it can compete with the most expensive of
websites: and that is information. Even absent dynamic
content, a small company can provide a lot of informative
content on
static
pages.
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