Only Good Content is king
Indeed content is king, however not all content can measure up to that standard. For content to be “king” it needs to be rich, full-bodied, site specific original content. Great content can not be rushed, not unlike a fine wine great content takes time to reach its pinnacle, time to make certain all the various parts marry smoothly. A quick fix approach will result in sour, unpalatable boring, content that will quickly loose the viewer’s attention and send them scurrying away.

Writing good content is a process that needs to be well thought out so that all the segments blend perfectly. So if you are looking for a quick fix you won’t find it here. What you will find is a white hat company devoted to the principles of design-fit-form and functionality. At Zeus Design we adhere to the SEO design, technical, content and quality guidelines as outlined by Google. The importance of high quality unique content cannot be overstated. Content needs to be; appropriate, informative, user and search engine friendly, interesting, thought provoking and site specific.

Copywriting is not anything that should be rushed it takes time when it is done properly. Copywriting requires knowledge of both the subject you are writing about as well as SEO and excellent language skills. An expert insurance broker may know all there is to know about insurance but not have a clue as to how to convey or position that knowledge in a format that is both friendly to the search engines and the user.

Viewers also want to know about your product or service. Why above all others they should purchase from you. They want to know what makes your goods or services different from all others in your niche. If the person who is doing your copywriting knows little or nothing about your product or service they can not adequately convey your message.

Be careful whom you hire to do your SEO project. Don’t be seduced by companies that offer quick fix solutions or promise your website will rank number one with the major search engines. There are NO major search engines that will guarantee your website number one ranking. If an SEO company makes that promise run don't walk to the nearest exit! What they are offering for content may be search engine spam. You are probably getting involved with an unscrupulous firm that uses black hat techniques which could result in your website being banned by the search engines.

Neglecting to update your web site regularly can negatively impact your company. Because not only are you turning away repeat visitors search engines typically lower the priority of static sites.

Third party content providers.
As E-Commerce has increased in popularity so has the need for content and content providers. And there are a whole slew of them out there! But remember it needs to be good content; after all “content is king” isn't it?

Enter into the mix the third-party content providers to meet the need of web site owners who do not have the time or skill to do copy writing. Now many of these companies are reputable and use competent skilled copywriters. That said, more often than not these third party companies are fly by night, some of them offshore. They use anyone they can find willing to accept the meager wage they pay to write content about businesses or services they know nothing about without ever doing any real research. These people are paid per word (piece work) so it is in their best interest to work quickly. They may not have any knowledge of the subject or concept so they scavenge whatever they can find from the web. For some of these"copy-writers"English is a second language hence the content they provide is often inappropriate for the site subject.

The end result can be a fragmented, incoherent poorly structured web site. Oh it may be a beautiful design but who is going to see it?
So what’s the solution to this dilemma? You could hire a professional copywriter. Or you could contact one of our SEO specialists. At Zeus Design we have professional copywriters who know how to write SE friendly copy that entices and engages the viewer, promotes the product at the same time staying true to the uniqueness of the content.