Retrotech, Inc.
I just wanted to express our sincere graditude to you and your company for all
of your efforts in completeing our web site. You and your team including Carol,
Rick, Dave, Brett, Jordan and Steve went way above and beyond the call of duty...
more
Westin Insurance, Inc. Your work is amazing!
We have worked with other SEO firms that promised, but never
delivered... more
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Website or Media
Brochureware is alive and well ! The term "brochureware" is sometimes used negatively. However when done properly
a
brochureware
site can be a very effective advertising tool at relatively low cost to the
client.
There are two variations of brochureware; static meaning
the content is generally only changed by the designer or skilled
users and dynamic which can contain rollover
buttons,change states, image viewers,as well as a content management
system site which can be changed by the client.(CMS).
A brief word about Static Brochureware: an option budget
conscious individuals needing a web position might insist on.
We strongly recommend they at least
add a content management system or have a content manager,
because even a brochure site needs updating frequently to attract repeat
visitors and search engines.
Content
Management System
The purpose of having a CMS
to do a brochure site is that the client can easily change the content.
Benefits
of a CMS Brochureware site
Because all websites,even the simplest brochure site require periodic
updates such as, price changes, contact
information changes,new products etc., having a CMS site makes
these changes easier than they would be with strictly html. The
client would have a password to access the website via the admin
where they can quickly and easily make the necessary changes.
Contents
of a Brochureware Site
1. Pages
An About Page
A Contact Us Form
A Products or Services page
A simple front page with a few paragraphs
about your company and contact information
A news page with news
articles about press releases, events and news
2. The Modules
3. The Architecture
As it's name implies a brochureware site has a limited number of
pages as indicated above. Generally there would be about five themes
to create,giving each page its own
look,using
a category
theme.
Enabling
the
site to be expanded without requiring rebuilding from the foundation
up.
Brochureware
Website Design
Transforming
Brochureware to dynamic website...
Marketing and brochureware aim at bringing visitors
to Web sites. That said your mission is not just bringing
in visitors and converting to sales. For a website
to be successful you need to build and maintain relationships.
To do this your visitors need to be targeted customers.
As a result you have loyal repeat customers generating
revenue for your company. To that end, you need to
identify who your visitors are so you can give them
what they are searching for.
For your e-business site to be successful it also needs
to have a comprehensive strategy for gathering and
analyzing customer data. A content management system
(CMS) can do that for you. CMS is a software platform
that supports the development, manipulation, storage,
archiving, and presentation of information as well
as afford you the ability to regularly update your
site. When customer information is collected in a database
and analyzed with a CMS, Web-site content can be developed
that appeals to customers interested in your product
or service.
We can create a Web site for you that will
offer a unique experience for each visitor. New marketing methods
and delivery mechanisms are unlimited; information
gathered can be sliced and diced infinitely. The Internet
offers unending opportunities for business to get close
to their customers. Contact one
of our design specailists today.
Zeus
Quick Links
Domain
Names
The term "brochureware" is sometimes used negatively. However when done properly
a
brochureware
site can be a very effective advertising tool at relatively low cost to the
client.
