Retrotech, Inc.
I just wanted to express our sincere graditude to you and your company for all
of your efforts in completeing our web site. You and your team including Carol,
Rick, Dave, Brett, Jordan and Steve went way above and beyond the call of duty...
more
Westin Insurance, Inc. Your work is amazing!
We have worked with other SEO firms that promised, but never
delivered... more
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BlackHat Search Engine Optimization
Black Hat SEO is customarily defined as the use of unethical techniques to get
higher search engine rankings. Also see White
Hat
SEO
The actual line between the two is quite thin, but, Black Hat SEO refers to things
that are considered dark, or spammy, while White Hat SEO refers to "good" SEO.
Keyword stuffing:
Packing long lists of keywords and nothing
else onto your site will result in your site being penalized by search
engines.
Invisible
Text:
Inserting lists of keywords in same color as the background for the purpose of attracting more search engine spiders. Not a good way to attract searchers or search engine crawlers, but a good way to get your site banned.
Tiny Text / Alt Text:
The placing of keywords and phrases in the tiniest text possible all over a website. While most people can't see them, spiders can. Alt text spamming is stuffing the alt text tags for images with unrelated keywords and/or phrases.
Mirror or Duplicate Sites:
Duplicating a website, renaming it, and submitting it again. Not only is this ill advised, it is just plain foolish. Search engines will know!
Submitting Repeatedly:
Submitting a website to a search engine or directory repeatedly in a short period of time is an easy way to get your site banned.
Doorway
Page:
A doorway page is basically a “fake” page that the user will never see. Doorway pages are simply HTML pages customized to a few specific keywords or phrases, which are programmed to be visible only by specific search engines and their spiders. These doorway pages are designed for the purpose of tricking the search engines thereby giving these sites higher rankings. Sounds good, so what’s wrong with that? Well these doorway pages are not static destinations they are targeted towards specific search engine spiders. As a result when a searcher lands on a doorway page, they are instantly redirected to the "actual" website.
Putting it simply doorway pages is, just bad SEO. Most if not all search engines have guidelines prohibiting the use of doorway pages. Doorway pages are considered "spammy". While such SEO practices might work in the short-term eventually they will result in your site being flagged and censured.
Tempting,
because these tricks actually do work, short term. While they may increase your sites search rankings
using such tricks will eventually result in getting
your site banned for using unethical practices.
It’s just not worth the risk. Especially when you
can use efficient search engine optimization techniques
to get your site ranked higher, and avoid anything
that even looks like Black Hat SEO.
As an aside: While some believe most black-hat SEO
tactics were once acceptable we do not. Search engines
have always wanted content rich text as opposed to
trickery. Black-hat SEO practices may provide short-term
gains in terms of rankings, however when you are discovered
utilizing spam techniques your web site will be penalized
by search engines. Result, your short term gain will
become a long term penalty.
How do Search Engines Define Spam? Basically spam, as it applies to SEO, refers to any unethical
practice used for the specific purpose of tricking search
engines into increasing a websites ranking.
Below is a summary of what Google, Yahoo, MSN and Ask consider to be spam
Google defines spam as "trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages." You can report suspected sites at Google's page.
Yahoo defines spam as "pages (that) are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results." They have an extensive list of what techniques they consider spam at their Yahoo Search Technology Content Quality Guidelines page.
MSN Search has listed a few spamming techniques "discouraged" by MSN Search; among them are keyword stuffing, invisible text, or false links.
Ask defines spam as "the practice of purposely deceiving a search engine into returning a result that is unrelated to a user’s query, or that is ranked artificially high in the result set." They too have quite a few examples of search engine spam.
This is not a list of all search engines, but it will give you a good idea of what search engines consider to be spam.
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Names
How do Search Engines Define Spam?
Basically spam, as it applies to SEO, refers to any unethical
practice used for the specific purpose of tricking search
engines into increasing a websites ranking.
While they may increase your sites search rankings
using such tricks will eventually result in getting
your site banned for using unethical practices.
It’s just not worth the risk. Especially when you
can use efficient search engine optimization techniques
to get your site ranked higher, and avoid anything
that even looks like Black Hat SEO.